Course Objectives

After taking this course, you should be able to:

  • Understand

    Understand the key drivers behind your revenue

  • Know

    Know the significant impact to your revenue that specific changes to your revenue drivers can have

  • Create

    Create your own plan of specific actions that you can take to drive your revenue

Course curriculum

  • 1


    • Introduction

    • Introduction - Slides

  • 2

    What Drives Revenue Part 1: Average Transactions and Dollars Per Sale

    • The Basic Equation For Revenue

    • Driving Average Dollars Per Sale

    • Basic Cost-Volume-Profit Analysis Tool

    • Driving Number of Transactions Per Customer

    • Part 1 - The Basic Equation - Slides

  • 3

    What Drives Revenue Part 2: Retention, Referrals, Leads and Conversions

    • The Expanded Equation For Revenue

    • Driving Retention Rate

    • Driving Referral Rate

    • New Customers: Lead Conversion Cycle Summary

    • Driving Leads For Your Business

    • Driving Conversion Rate

    • Part 2 - The Expanded Equation - Slides

  • 4

    The Power of Incremental Changes

    • The Power of Incremental Improvements

    • Sample Spreadsheet Exercise

    • Orientation To The Sample Spreadsheet

    • Diving Into The Power of Incremental Changes

  • 5

    Creating Your Revenue Growth Plan

    • Creating Your Revenue Growth Plan

    • Revenue Growth Plan Template

    • Financial Projection Summary

    • Action Items Tab - First Example

    • Action Items - Second Example

  • 6


    • Summary And Next Steps

    • BasePoint Contact Page

Course Satisfaction Guarantee

The purpose of this course is to provide you with the ability to create real action items to drive your revenue. If after taking this course you feel you are unable to recover the cost of this course by implementing what you learned, contact us within 30 days of purchasing the course and we will refund your registration fee.

Not quite ready to register for the course?

Click below to download a summary eBook about how to drive your revenue.